Top 13 Emerging Digital Marketing Trends You Must Know as a Marketer
The digital marketing world is evolving fast, and staying informed about emerging trends is crucial for marketers. In this article, we'll explore the top 13 digital marketing trends that can help you maximize results and stay ahead of the competition.
1. Influencer Marketing
Influencer marketing is a powerful strategy where businesses collaborate with individuals having a strong social media presence to promote products and services. In India, this industry is booming, with an estimated value of over INR 12 billion in 2022 and expected to reach INR 28 billion by 2026.
2. Omnichannel Marketing
With over a billion mobile users and 500 million social media subscribers in India, omnichannel marketing is essential. This strategy ensures a seamless user experience across all channels, mapping customer personas and enhancing the overall customer journey.
3. Artificial Intelligence
Artificial Intelligence (AI) is transforming the digital landscape by enabling intelligent systems. In marketing, AI is utilized for customer behavior analysis, personalized content creation, and strategic decision-making. Its impact is projected to contribute significantly to India's GDP by 2025.
4. Video Marketing
Video marketing is a potent tool for businesses seeking to expand their customer base. Platforms like Instagram, YouTube, and Facebook have integrated short video-format content into their algorithms, making it an effective way to reach the target audience.
5. Metaverse
The metaverse is a 3D-enabled cyberspace that utilizes virtual reality (VR), augmented reality (AR), and other advanced internet technologies. India, with its young population and start-up ecosystem, is expected to play a significant role in the metaverse.
6. Long-Form Content
Long-form content, consisting of blog posts or articles exceeding 3000 words, is gaining traction. It provides in-depth information about a product, brand, or service and has proven to be more effective than short-form content.
7. Progressive Web Pages
Progressive web pages are online websites that send push notifications, load faster, and are accessible offline. This trend addresses the need for websites with excellent user interfaces and is expected to grow in 2023.
8. Chatbots
Chatbots provide a quick and easy way for users to find information without human intervention. They cater to a global audience, are available 24/7, and assist users in making informed decisions.
9. Mobile Optimization
Marketers are focusing on mobile optimization to expand their brand's visibility and reach online. It enhances the mobile browsing experience, attracting the target audience to mobile apps.
10. Live Streaming
Live streaming is an emerging trend that connects brands directly with the audience. It fosters emotional connections and has witnessed a 300% increase in searches for 'Facebook Live Stream' in India from 2016-2018.
11. Search Engine Optimization (SEO)
SEO remains integral to modern marketing strategies, ensuring websites and content are discoverable on search engine results pages (SERP). Businesses investing in SEO strategies are likely to continue seeing increased web traffic.
12. Online Marketplace
Social media algorithm updates have prompted brands to set up online marketplaces, allowing them to sell goods and services directly to a global audience. It's an effective way to interact, engage, and increase brand awareness.
13. Branded Content
Branded content, such as articles, videos, and podcasts, that brings relevant value to customers is gaining traction. It focuses on storytelling to evoke emotional responses, building conversations around the brand.